Released on: February 16, 2008, 8:58 am

Press Release Author: Dan Herman

Industry: Management

Press Release Summary: Dr. Dan Herman\'s provocative, newly-released book, \"Outsmart
the MBA Clones: The Alternative Guide to Competitive Strategy, Marketing, and
Branding \" provides a set of new concepts and a toolkit unlike anything taught in
MBA schools. The ambitious promise of this book is to help managers create business
strategies that will succeed and yet amazingly will not be copied by the
competition, resulting in private monopolies.

Press Release Body: Dr. Dan Herman is breaking new ground and old saws with his
provocative, newly-released book, \"Outsmart the MBA Clones: The Alternative Guide to
Competitive Strategy, Marketing, and Branding\". The book cracks the secret of
companies that have been immensely successful for many years, are adored by their
customers, and yet are not imitated by competitors. This position, coined \"Unfair
Advantage\" by Dr. Herman, provides companies with their own private monopoly.

The book\'s website: www.outsmart-mba-clones.com (extensive downloadable media kit).
Review copies are available upon request.

Outsmart the MBA Clones (Paramount Market Publishing, 262 pp, Hardcover, $44.95) is
available on Amazon.com.

Dr. Herman maintains that despite the apparent diversity among MBA programs, they
produce executives who think and act in a similar and predictable manner. This
undermines the competitiveness of their companies and provides a strategic advantage
to those who recognize these biases and think differently.

\"Outsmart the MBA Clones\" provides a set of new concepts and a toolkit unlike
anything taught in MBA schools. The ambitious promise of this book is to help
managers create business strategies that will succeed and yet amazingly will not be
copied by the competition, resulting in private monopolies.

Steve Yastrow, author of We: The Ideal Customer Relationship says: "Outsmart the MBA
Clones is filled with powerful insights, appearing one after the other, that will
have you thinking, 'Hey, I never thought of it that way.' Herman challenges
long-held beliefs about strategy, competitive advantage, marketing, customer
segmentation, differentiation, and branding, to name only a few."

"The only thing scarier than your competition already reading this book is how they
may be applying it in the market that could have been yours," said Ray Podder of
Grow, a premier brand consulting firm based in California.

Dr. Dan Herman is CEO of Competitive Advantages (www.advantagizers.com), an author,
lecturer, and globally renowned strategy consultant. He identifies growth
opportunities, creates effective differentiation, advantages, and even private
monopolies for his clients worldwide, including global corporations such as Coca
Cola, IBM, Motorola, Europcar, and Roche Pharmaceuticals among others.


Web Site: http://www.outsmart-mba-clones.com

Contact Details: Dan Herman dan@advantagizers.com